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Channel: Publishing Perspectives » Jane McGonigal
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Gamification: The New Marketing Buzzword

Using games to promote brands is increasingly commonplace. Learning some gaming “best practices” can help you avoid amateurish pitfalls and will reward you accordingly. By […] The post Gamification:...

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A Contagious Vector of Awesome: Publishing and Culture Trends at #SXSW 2011

By Edward Nawotka AUSTIN: Men with full lumberjack beards and ironic t-shirts flirting with women in baby-doll dresses and artful “ink,” everyone sneaking peeks at […] The post A Contagious Vector of...

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